I love this product! Really nourishes my dry lips, and looks great too!
Our purpose
Purpose, from the beginning.
Purehue was created with a simple belief: beauty can feel good, look beautiful, and do good at the same time.
From the products we create to the choices we make as a brand, we want beauty to have an impact that reaches beyond the mirror.
impact in action
700 trees—and growing.
Our commitment to giving back is already taking root. Through our environmental giving, purehue has helped support the planting of 700 trees through Trees for the Future —and this is only the beginning.
OUR COMMITMENT
1% for the Planet. Every year.
As a member of 1% for the Planet, purehue commits 1% of annual sales to environmental organizations working to protect and restore our planet.
It’s not a campaign or a one-time contribution. It’s part of how we choose to do business.
OUR PARTNER
Part of something bigger.
1% for the Planet connects businesses with environmental organizations creating meaningful change around the world.
As a member, purehue commits 1% of annual sales to environmental causes—turning everyday beauty purchases into support for the planet we share.
WHERE OUR GIVING GOES
Growing more than trees.
Through Trees for the Future, purehue supports regenerative agriculture that helps farming families restore their land, grow food and build more resilient livelihoods.
It’s one way our commitment to the planet can create an impact that reaches beyond the environment—to the people and communities who depend on it.
BEAUTY WITH PURPOSE
Your color can do more.
Every purehue purchase is a small choice with the potential to create something bigger. Color you love. Care for your lips. And a commitment to giving back to the planet we share.
Beauty can look good, feel good, and do good.
OUR COMMITMENT CONTINUES
As purehue grows, so will our commitment to creating positive impact. We’ll continue sharing the organizations we support and the progress we make along the way.